I'm Oliver, authorised officer and Head of Marketing & Digitalisation at Schagerl Music. I've stayed a photographer all the same. At work, whenever a new instrument is finished, and privately, whenever someone holds still.
My day job is digital strategy and e-commerce, brand management and process automation. In other words: making sure great instruments get found, understood and bought, and that as little as possible has to be done by hand behind the scenes. On the side I'm writing a novel that is currently getting its second pass.
Since 2011 I've carried almost always the same small camera, although I've owned pretty much every other one in between. I even bought one medium-format system twice, which you can read as loyalty or as a case for therapy.
I always had more ideas than I could build. So since 2022 I've been working with AI, from ChatGPT to ElevenLabs, Suno and Higgsfield, and have used it to build games, websites, software, avatars, automations and songs. Claude joined in 2026, and frankly that's the cherry on the cake.
What connects all of this? I like telling stories. With light, with code, with campaigns and with words. Sometimes all on the same day.
- Base
- Lower Austria
- Profession
- Authorised officer, Head of Marketing & Digitalisation at Schagerl Music
- Focus
- Digital strategy & e-commerce, brand management, process automation
- Photography
- For more than 20 years. 28 galleries.
- In the bag
- Fujifilm X100. In 99 out of 100 cases.
- Weakness
- Buying cameras. And selling them again.
- In progress
- LOGENSITZ, a novel
- With AI since
- 2022. Claude joined in 2026.
