Attention is the new currency.
At Schagerl Music in Mank I'm authorised officer and Head of Marketing & Digitalisation. Instruments that have been built by hand since 1961 need someone online who makes sure they get found, seen and bought. Strategy, content and technology from a single source, usually me.
My own photosEvery instrument. Once in front of my camera.
Online, nobody can pick up a trumpet. The photo has to show what fingers would otherwise notice: lacquer, engraving, every solder joint. Brass reflects everything, forgives nothing and shows every fingerprint. The art is that in the end only the instrument is in the picture and not the photographer reflected in it.
- Studio
- Shop
- Catalogue
- Data sheet
I don't just think in single images, but in what happens to them afterwards. The single photo is rarely the goal. It is the beginning.
datenblatt.schagerl.atThe data sheet generator.
Pick an instrument, pick a language, press a button: the bilingual data sheet with photo, copy, specifications and QR code is done. 178 instruments, 644 PDFs, five languages. What used to be manual work now takes seconds, and looks equally good every time.
- Python
- Custom template
- 5 languages
- QR code
schagerl.at/game
Play. Bag a discount.
Five small games for phone and desktop, from Brass Run to Pack the School Bag. Good players unlock discount codes for the shop. Marketing that people open voluntarily and even pass on.
- Brass Run
- Beat
- Gig Bag
- School Bag
- Sleigh Ride
InternalThe marketing portal.
One place for sales, partners and the team: material, templates, promotions and now and then a quiz or a memory game, so that colleagues drop by of their own accord. Login with Face ID, because nobody likes passwords.
- Sales
- Partners
- Team
- Quiz
- Memory
Launch
Schagerl EOS.
One trombone, one stage on the web. Product photos, story and page for the launch of the EOS, right up to the moment Stefan Obmann picks up his instrument at the workshop in Mank.
- Photography
- Web
- Social
- Story
Episode 01
Pichl plaudert.
A podcast with its own journal. In episode 01 Stefan Pfeffer, CFO of Microtronics Engineering, talks about sensors in sewer shafts and flash floods over afternoon coffee. Plus a small tool that puts the intro in front of every episode automatically, with a pause or a crossfade, right in the browser.
- Concept
- Audio
- Web
- Intro tool
schagerl.com
Product pages, categories, copy and images for the shop. So that interest turns into an order.
Something new every week.
Newsletter, Instagram, Facebook and YouTube. Photos, videos, reels and copy, often on the same day and by the same person.
Vision Schagerl.
A 44-page strategy paper on where the brand wants to go digitally. The style is settled, the content is getting its second round.
Digital strategy
Where things are heading, online and offline. With a plan, figures and occasionally a gut feeling that turns out to be right.
E-Commerce
Shop, product pages and everything behind them, so that interest turns into an order.
Brand management
One brand, one appearance. Whether trade fair, brochure, poster, merch, Instagram or data sheet.
Process automation
Whatever repeats gets automated. So that people have time for what no machine can do.
Social Media & Content
Photos, videos, reels and copy, often produced on the same day and by the same person.
Campaigns & Podcast
From product launch to podcast: idea, image, sound and distribution from a single source.